During my five weeks in Mass 290 – Strategic Social Media, I learned about Twitter, Facebook, LinkedIn, blogging and email. I learned how to use these networks and tools in a professional manner as a way to promote myself, a business, and increase revenue.
I made a Twitter account and started tweeting. I was taught that the best way to learn a new network is to listen first. This is the best way to figure out the social rules, manners, and what to and what not to do or say. So I listened and absorbed what other people posted about and how they posted. I learned to provoke people to click on the links I post by asking a question or by telling people whats in it for them, they are more likely to click on the link. I try to tweet at least once a day, but other people tweet more, like once an hour. Retweeting is when you repost a tweet from someone, this is a great way to make friends as well. Twitter is a great way to find articles and information that I would not have found without other people tweeting it.
Photo via Twitter’s blog
I learned the professional uses of Facebook. I can now easily see which companies, organizations, and non-profits are utilizing its’ Facebook pages to its full potential. Though companies are on Facebook, the majority of users are people, people that just want to document and tell people about their everyday lives. Some people literally post about everything they do, where others use it as a way to keep updated on their friends’ lives. Companies that people have applied for jobs at will do a Facebook check. If it sees any inappropriate pictures, posts, or comments, that company will look at it as flaws in a persons judgement.
Photo via Gehorani A Flores
LinkedIn is another social network I leaned about. The thing that sets LinkedIn apart from the rest is that it is specifically for professional use. People post job opportunities while others use it to find jobs. It also allows you to keep a current resume online, along with skills and where you are currently working. You make “connections” with friends, coworkers and anyone else that could help you land a job.
Photo via Worldtracker
I also learned about blogging and started one of my own. A blog can be about any subject that you choose. I am going into public relations, so I have been writing about social media, public relations and marketing, so that I can show a company my blog during an interview to show that I know what I am doing online. Along with writing a blog, you can track the statistics of your blog and blog posts. How many unique visitors, how many visits, how many page visits, how many bounces. A unique visitor is one computer that clicked into the site. One visit is when a person clicks on the page, that is visit one, if they come back to the website later (after 30 minutes), that counts as a second visit. A page view is when someone visits more than one page within the same site. A bounce is a when someone clicks onto the site and right back off. If your a blogger or in-charge of a company website or social media site, you and your boss do NOT want to see a high bounce rate. A high page view rate and visit rate is what you want to see. One way to help your site get a higher visit rate is using keywords. Keywords are words that you include in the content of the site that Google and other search engines use to rank sites in searches.
Email is another social media network that most people do not think about as social media. People can use email as a way to stay connected with other people and companies can use email to stay connected with their customers. People delete an email within a second and a half after reading who its from and the subject. If they do decide to open the email, the average person will give the content five seconds before deleting. There are certain words that will cue a reader to think it’s junk, like FREE, Cash bonus or No Strings Attached. Emails with those words and words like that will be deleted instantly.
The most important thing I learned in the last five weeks was that no matter how many keywords, tags, or page visits your site gets, the most important thing is content and engagement. As content producers, writers and pr professionals need good content to have a successful campaign, website, and social media presence. Without engagement, what makes people want to come back? Writers must engage their followers and readers to get people to talk to them about their posts or the company you represent.