How to increase your Google ranking, tips to get your site to the top of Google
This week in Mass 290, we talked about search engine optimization. Search engine optimization is when a writer uses keywords and phrases to make their work appear higher on a Google search. By using keywords, their work will appear closer to the top of the search results page versus on being on the 4Th page of results.
Google even has a special tab, called Google AdWords, to help writers and advertisers find what keywords will give them the most hits and the most competition. At first, I thought you would want to use the keywords that have the highest number of searches, but that also comes with the most competition.
photo via Two-Sided Perspective
Having a high or even medium competition rate for the keywords you use is NOT a good way to get your webpage more hits. Using the same keywords that 40,500 other web-pages are also using will not help your webpage be found by searchers, it will just get lost in the shuffle.
The way to be found online is to target a niche group. A niche group is a group of people interested in a very specific item or topic. An example would be a group about show-quality Bengal kittens, instead of just kittens.
Keywords are not the only thing that will move a site to the top in a Google ranking. Google also factors into account what sites your site is linked to, and what sites link back to yours. Linking to well-known trusted websites and blogs is a great way to get a higher rank, and if you can get a trusted site to link to you, your site will move even higher up the totem pole.
Relevancy and timeliness are also important. Having relevant, up-to-date information is also considered in a Google ranking. Being the first to break news will shoot your site to the top of a Google search.
Overall, the most important thing to help a websites visibility on a Google search is to have good content. Even with the most relevant keywords and the best niche group targeted, it will not help if the content is bad. When it comes down to it, people will not read an article or blog post that is written bad or has irrelevant information to their search, and Google will find those sites and bury them.